Event description
With the aim of identifying new business opportunities and increasing awareness of the Wines of Portugal brand, tastings will be held in San Francisco, Washington DC and New York in the USA. Aimed at producers with and without distribution in the market, these tastings are targeted at professionals - Distributors, Importers, Retailers, Sommeliers, F&B Managers, and wine and food media - and consumers. 150 guests from each target audience are expected at the San Francisco and New York tastings, and 100 at the Washington DC tasting, in two distinct periods.
Integrated into the tasting program, which will run from 11am to 8pm, will also take place: a panel discussion for an audience of 50 Trade Professionals; a workshop on the dynamics of the market for Producers; and a Flatiron Wines & Spirits area during the Consumer tasting that will allow visitors to formalize wine orders that will be delivered to their homes later on.
