Event description
Wines of Portugal will be partnering with Brava Arena Jockey 2026, one of the most significant and prestigious entertainment events in Rio de Janeiro.
The initiative will take place throughout November and December 2026, at a strategic time marking the start of the summer season in Brazil.
Brava Arena Jockey has established itself as one of the main meeting places for Rio’s premium audience, bringing together some of the season’s most sought-after concerts and experiences. The event provides an exclusive and distinctive atmosphere, offering brands a unique opportunity to engage with an audience with high spending power, within a context of leisure, culture and entertainment.
Wines of Portugal Presence
Vinhos de Portugal’s participation will be integrated into various wine-tasting and sales events throughout the festival, ensuring strong visibility amongst consumers.
Samba Arena
An exclusive Vinhos de Portugal bar will be available in this area, serving wines by the glass and by the bottle.
This presence will be complemented by two mobile wine carts, which will circulate around the venue, thereby increasing the number of touchpoints between consumers and the brand.
Main Arena
Vinhos de Portugal will also be present in the main area of the event, with its wines available at:
- Three bars within the venue;
- VIP boxes.
Although these spaces are not exclusive to the brand, nor are they dedicated solely to wine, they represent important opportunities for tasting and consumption amongst a highly discerning audience.
Track Bar
One of the main highlights of this edition will be the presence at the Track Bar, a concept inspired by traditional Japanese listening bars, where music, gastronomy and sensory experiences come together in a sophisticated and exclusive setting.
In this space, wines positioned in a more premium segment will be showcased, reinforcing the perception of quality and prestige associated with Vinhos de Portugal.
