One in five international retailers intends to add Portuguese wines to its portfolio

Feb 06, 2019



Portugal, South Africa, and Argentina are the most sought after wine origins to expand retailer portfolios.

Portugal, South Africa, and Argentina are most frequently stated when it comes to retailers’ plans to expand their existing wine range by new countries of origin. These origins complement or replace retailers’ existing selection led by Italy, France, Spain, Germany, and Australia. 21% of marketers who plan to expand their wine range to new countries of origin by 2021 are looking for Portuguese wines.
Read the full study here.

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