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Wines of Portugal partnered with the Napa Valley Wine Academy to share two unique live webinars and tastings for 70 trade professionals, including sommeliers, food & beverage directors, portfolio managers in New York and Los Angeles. On August 25th and 26th, the participants had the chance to learn directly from 8 producers and taste with the expert palate of Eugénio Jardim the varieties and blends of different Portuguese regions.

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The TexSom International Wine Awards is one of the United States’ most prestigious wine competitions, with over 2,800 wines submitted for judging by the world’s most prominent wine experts. But in the middle of the awards, on Monday, February 17, the 216 participants took a welcome break from the judging process to taste an array of wines from across Portugal over lunch.

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A hot new wine country with millennia of tradition: it may seem like an oxymoron, but this statement embodies the unique winemaking country of Portugal. At SommCon San Diego, held from November 13 to 15, 2019, members of the wine trade had the chance to explore Portugal’s modern-day wine renaissance, driven by the intersection of ancient winemaking techniques, indigenous grape varieties, new technology, and an energetic new generation of winemakers.

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Dozens of stories above the busy city streets, a little pocket of Portugal enchanted journalists, trade professionals, and enthusiastic wine lovers in Chicago and New York City earlier this fall. On September 30 at Mid-Club American in Chicago, and on October 2 at Manhatta in New York, U.S. wine experts and consumers had the opportunity to meet with winemakers from across Portugal while tasting the delicious and diverse wines from this dynamic winemaking country.

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In the five years since the Full Circle Beverage Conference launched, this esteemed three-day event has become known as one of the most in-depth and prestigious wine conferences in the U.S. With seminars, lunches, dinners, breakout tastings, and a walk-around grand tasting, all hosted by a team of knowledgeable Master Sommeliers and Masters of Wine, the Full Circle Beverage Conference attracts top media and trade attendees.

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American sommeliers are clamoring to know more about Portuguese wines, as evidenced by the attendance and enthusiasm at a series of seminars co-hosted by Wines of Portugal and the Guild of Sommeliers this summer.

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The annual Food & Wine Classic in Aspen is the number one place to eat, drink, and mingle every year in mid-June. With countless seminars, lunches, and parties, attendees have numerous options vying for their attention during the three-day weekend. But on Saturday, June 15, the Aspen Haus—cosponsored by SevenFifty Daily, SevenFifty, Verve Wine, and Compagnie des Vins Surnaturels—was the place to be, where 36 top wine industry professionals had the opportunity to experience a special Wines of Portugal pairing lunch, hosted by Caleb Ganzer, the wine director of Compagnie des Vins Surnaturels in New York, and Eugénio Jardim, the U.S. ambassador for Wines of Portugal.

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According to a 2018 study conducted at ProWein by Geisenheim University, Portugal is the country that is most sought after by international wine buyers looking to expand their portfolios. It’s no surprise, then, that 30 American wine buyers jumped at the opportunity to taste a dozen Portuguese wines at a recent trade-only master class at the newly launched SevenFifty House in Manhattan’s Flatiron District.

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California’s Bay Area got a bit of Portuguese flair when Wines of Portugal headed to San Francisco for their grand tasting on April 2, 2019. Held from 12 p.m. to 5 p.m. at the Sir Francis Drake Hotel, the grand tasting attracted top members of the Bay Area wine media and trade, from retailers and sommeliers to importers and journalists.

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Portugal, South Africa, and Argentina are the most sought after wine origins to expand retailer portfolios.

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