Wines of Portugal Launches Neck-Tag Promotion

Jul 29, 2015

Wines of Portugal has announced the launch of a neck-tag promotion to drive further awareness of Portuguese wines in independent retailers across the UK. The free neck-tags will be available to all retailers and importers who would like to take part.

The specially designed neck–tag will offer consumers the chance to win a three-day trip for two to Portugal, throughout the months of September and October, and the store manager who sells the winning bottle will also win a trip to Essencia do Vinho in Porto in 2016.

To enter, consumers are required to purchase a bottle of Portuguese wine with a promotional neck-tag featuring the unique code. This code should then be entered and verified online at

Nuno Vale, Marketing Director for Wines of Portugal says:  “To date, independent retailers have played a key role in promoting the diversity and variety of Portuguese wines to the UK market. This neck-tag promotion has been designed to support their efforts in continuing to grow awareness and engagement and amongst consumers.”

Wines of Portugal will be producing 15,000 bespoke neck-tags and additional point of sale materials to support the promotion.  

To order neck-tags and POS for your store, contact

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