Introducing Serie Nativa

Aug 15, 2014

Portuguese wine company Faula Sociedade de Vinhoas is excited to announce the addition of a new innovative range of wines to its portfolio, Serie Nativa, as the company continues to lead the way with Portuguese single varietals in the UK.

The Serie Nativa range, meaning ‘Native Series,’ is a celebration of Portugal's best native grape 
varieties, designed to appeal to new trends of single varietals. It epitomises the ‘New Portugal’ and is a natural progression from the Tagus Creek brand, which blends Portuguese native grapes with well known international grapes like Chardonnay and Shiraz. 

The aim of Serie Nativa is to move with the growing awareness of Portuguese wines and promote the country’s native grapes, taking the Tagus Creek range success a step forward.

The Fernão Pires and Aragonez grapes have been chosen as the first single varietals to concentrate on due to their widespread availability, which ensures the quality remains consistent.

Roque Cunha, export and marketing manager at Falua, commented on the new range: “We have seen increased sales of the Tagus Creek range over the past eight years, which shows how consumer confidence in choosing wine off the supermarket shelf has grown, particularly in the Portuguese sector. The UK market is now much more educated about Portuguese grapes with a wider understanding and awareness of indigenous varieties, and consumers are more prepared to buy unknown varieties.  Serie Nativa therefore takes UK consumers a stage further, as we continue to progressively spread the word throughout the UK of the quality of Portuguese wines.”

Luis de Castro director of Falua comments: ‘ I am very proud of this new range as it reflects the ethos of the company to produce Portuguese wines of the highest quality. We have ensured Serie Nativa continues our company’s forward thinking wine production – utilising modern wine making to produce top quality, refreshing wines whilst respecting the traditional style.’

The wines are available through Oakley Wine Agencies to UK off-trade stockists, with an RRP of £7.99

Tags: JP Ramos
Category: News

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