1 in 5 international retailers intends to add Portuguese wines to its portfolio

Feb 05, 2019


The 2018 Prowein Business Report states that Portugal, South Africa and Argentina are the most sought after wine origins to expand retailer portfolios.
They are the most frequently stated countries when it comes to retailers’ plans to expand their existing wine range by new countries of origin. These origins complement or replace retailers’ existing selection led by Italy, France, Spain, Germany and Australia. 21% of marketers who plan to expand their wine range to new countries of origin by 2021 are looking for Portuguese wines.
Read the full study here.

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