BRAZILIAN AND PORTUGUESE FANS UNITED BY PORTUGUESE WINE IN THEIR SUPPORT OF THE WORLD CUP

Jun 27, 2014

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Sponsorship of the "Consulate Arena” until the 13th of July at the Portuguese Consulate in São Paulo, Brazil.

Portuguese wines join the elite Paulista fans in supporting the main games of the World Cup, in the "Consulate Arena" in São Paulo. By sponsoring this initiative, Portuguese wines aim to offer an experience with some of the best wines of Portugal and engage this audience with the Wines of Portugal.

Wines of Portugal will be tasted by 300 fans of the Portuguese and Brazilian teams, who are watching Portugal and Brazil matches live in an environment that recreates an arena. The diversity and authenticity of Portuguese wines are apparent in awine bar provided in this arena, in which a Sommelier provides information about the wines and grape varieties and matching possibilities with the food served. In this space merchandising will be distributed to guests to enhance their experience with the wines of Portugal.

 

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